Am tired of social

I am getting a bit tired of ‘Social’.  ‘Enterprise 2.0’. ‘Social Learning’.  And labels of that nature. Every conference has speakers waxing eloquence on it and its magical prowess of transforming organisations. The usual smirks by those that dont agree and the vigorous nods by those who do, follow. I used to be another who vigorously nodded. Now, my nod is less pronounced, if at all.

The power of what essentially is ‘social’ hasn’t diminished one bit. In fact, it has only gotten augmented by all the conversation about it. But there is something that just isnt right. Infact something is wrong, when you realise that nothing is changing on the ground.

Some poking around the ground and some conversation later, these are my thoughts.

a. ‘Social’ is not a set of a skills. Its a way of working. Its a mindset, in my opinion. Sure, it does help to have  set of  ‘social’ skills that can be built over time. In the absence of a fundamentally different mindset however, we begin to use these newly acquired skills of using social tools, using the mindset that fit a different era.  It is easy to mistake familiarity with these tools as presence of a social mindset. It can be jarring.

b. This means, significantly unlearning (and sometimes dismantling) what we are so used to doing as routine and approach work, learning and life, ground up. Jane Hart wrote very interesting post about ‘Fauxial Learning‘ a while ago. It is a pointer to how and where the conversation must move to : helping people see value in fundamentally different areas.

c. Our focus and our conversations revolving around  ‘outcomes’ and how seamlessly we reach there will be far more fruitful. More often than not, thats going to involve fundamentally redesigning work. That is tough work. It is just not technology. It requires change processes to be deployed over time. But thats the work that needs to be done.

The more the time we spend on discussing features of the next “new, improved, shiny social too” we are going to be that much more longer away from fundamentally impacting organisations, by leveraging social.

So there. Am tired of the noise around ‘social’. Am tired of the wrappers that announce ‘social’. The wrapper mistaken for the toffee can cause more damage to what the toffee is perceived to be.

I understand that we have to go through this phase too. Its just that I am impatient for it to pass, ushering in a time when we debate our dilemmas on the way our social mindsets are evolving.